The James Charles 'Flashback Mary' meme is back and there's a twist

16 April 2019, 17:16

james charles flashback mary coachella
Picture: Twitter: James Charles
Benedict Townsend

By Benedict Townsend

Flashback Mary has struck once again

Much to James Charles' chigrin it seems that Flashback Mary has returned to haunt him once again, this time at this year's Coachella.

For those of you who don't know Mary, it's the name given to a phenomena where a camera flash bounces off of a makeup-covered face in such a way as to create a ghostly picture. Mary's most famous victim is dear, sweet James Charles, who has been struck before.

But James has always had a good sense of humour about himself, and even made a makeup tutorial for his Flashback Mary lewk.

And now, she has returned. James fell victim to Mary once again, while he was in his revealing day three cowboy outfit at Coachella.

And so did the memes.

James reacted with a tweet that hilariously said: "oh no we are NOT doing this again"

Content like this? It really does yee our haw, partner.