A pic of James Charles, Jeffree Star and Jaclyn Hill went viral and the memes are savage

22 January 2019, 17:41

james charles jeffree star jaclyn hill flashback mary memes
Picture: James Charles
Benedict Townsend

By Benedict Townsend

Flashback Mary has claimed yet more victims

YouTube beauty gurus James Charles, Jeffree Star and Jaclyn Hill posed for a photo this past week, which ended up being a little more over-exposed than the participants perhaps anticipated.

It seems they were apparent victims of what is known as 'Flashback Mary', a phenomenon where camera flash bounces off someone's makeup and leaves them looking as pale as a g-g-g-ghost.

Here's the pic:

And then the memes came quick and fast

However, Jeffree disagreed that they had been struck by Mary

He tweeted:

"That photo of myself, @jamescharles & @Jaclynhill going around is photoshopped and has filters on it.. πŸ˜‚πŸ˜‚ Here is a real unedited photo.. Sorry, we all actually know how to do makeup! 🀑 #flashbackMarywho?"

And included... an entirely different photo? Seems strange? Hey, we're not going to question it.

Curse you, Flashback Mary!