James Charles is being savagely roasted for his Met Gala Instagram post

8 May 2019, 12:14

james charles influencer representation
Picture: (Photo by Theo Wargo/WireImage)
Benedict Townsend

By Benedict Townsend

James's choice of phrase raised some eyebrows

James Charles has been ridiculed after saying that he was proud to promote "influencer representation in the media" by attending this year's Met Gala.

In the caption to a picture of James at the Gala, he wrote:

"my first met gala 🥺 thank you so much @youtube for inviting me and @alexanderwangny for dressing me! 💕 being invited to such an important event like the ball is such an honor and a step forward in the right direction for influencer representation in the media and I am so excited to be a catalyst. video coming tomorrow!"

The mockery stems from the fact that, of course, 'representation' and the promotion of representation usually refers to marginalised and/or unrepresented groups, which influencers are... not. Are influencers even a group?

The phrase 'influencer representation in the media' is even more confusing considering influencers only truly exist in the context of media - without media an influencer has no influence. It's like saying you're happy to finally see some footballers in a football match.

The statement also seems to imply that James is unaware that influencers have attended the Gala before. Liza Koshy, for example was at last year's Ball.

Here she is at this year's Ball having a chat with Harry Styles:

It wasn't long before many people online started dog-piling on James' comment, including some fellow influencers, like Tyler Oakley, who saw the funny side:

But at the end of it all, James seemed unfazed, or perhaps a little oblivious. It's obvious that he didn't mean anything negative by his comment, he probably just got caught up in the excitement of the event.

In an Instagram story posted the day after the Ball, James urged his followers to say positive things to each other - noting that there is "a lot of negativity out there". This was probably a reference to the quite savage memes that followed his appearance at the Ball.