James Charles just became the number one beauty YouTuber in the world

11 March 2019, 17:31

james charles most subbed beauty youtuber
Picture: Instagram: James Charles
Benedict Townsend

By Benedict Townsend

Sister spectacular

James Charles has hit a staggering 15 million subscribers, making him arguably the biggest beauty YouTuber in the world.

This milestone is made even more impressive when you realise that James only started his YouTube channel on the 1st December 2015 - 15 million subscribers in just over three years is a jaw-dropping amount of growth.

James now sits above friends and competitors like Jeffree Star, NikkieTutorials and Michelle Phan (who was one of James' YouTube inspirations when he was starting out).

In a video message posted to his Instagram story, a visibly delighted James thanked his 'sisters' for their support:

"I just wanted to say... oh my god you guys... we just hit fifteen million sisters overnight last night and I want to say thank you, I am also literally speechless, I don't know what to say or how to properly give my gratitude and thanks to you guys."

He also took a moment to reflect on his YouTube journey"

"It is just baffling how my life has changed so much in the last three years... I've always had a huge passion for art and one day I just started accidentally playing with makeup... and fell in love with it - by accident! By accident is how this all started! And three years later... after starting my YouTube channel we're here... and we're now the number one beauty channel in the world."

Fans and fellow creators rushed to congratulate James.

Congrats, James!