James Charles returns to YouTube with important message for Pride
19 June 2019, 13:27
"I've done a lot of growing and thinking..." he explains.
In a new 27-minute video called ‘Hi Sisters’, James is back with a new Morphe make-up tutorial, showcasing a rainbow-themed look for Pride month. Not only that, but the video comes with an announcement - all the revenue made from the video will be donated to the Trevor Project, a charity that offers 24/7 crisis and suicide prevention for LGBTQ+ youth.
Considering James Charles is one of the world’s highest paid YouTubers - currently worth an estimated $12 million - that’s a lot of earning potential that could be donated to a good cause.
James begins the clip by explaining his absence from YouTube and social media directly, saying: “Oh my gosh, it feels so weird to be sitting her in the studio recording this video for you guys,” he explained.
"It's about time. I took a much-needed, month-long break from filming YouTube videos and also from social media. I've obviously been posting here and there, kind of easing my way back into everything... I'm really excited to say that, after the last month, I've done a lot of growing and thinking."
He then goes on to show us how to do the Pride-themed look with Morphe’s Pride Collection palette, the profits of which will also go to the Trevor Project. James also shared that 100% of the profits from his upcoming summer launch for his Sisters Apparel line will be donated to the organisation.
It’s not the only time recently a YouTuber has shown their support for the charity either - this week The Try Guys’ Eugene Lee Yang also came out as gay in an incredible new video with has already raised tens of thousands of dollars for the charity.
With James’ latest video, we can only hope that last month’s ridiculous YouTube feud with Tati - which ended up dragging in Jeffree Starr, Zara Larsson and pretty much the rest of the internet - is far, far behind us.