James Charles claps back at backlash over his excessive ad breaks

20 March 2019, 13:25 | Updated: 20 March 2019, 13:36

James Charles on YouTube.
James Charles claps back at backlash over his excessive ad breaks. Picture: YouTube/James Charles

By Jazmin Duribe

Oh, he sister SNAPPEDT.

It seems like there's some sort of scandal involving YouTubers every week. First, Shane Dawson was accused of sexually abusing his cat and now James Charles is responding to backlash over the excessive ad breaks in his videos.

The YouTube beauty guru was called out by a fan who complained that his most recent video contained six ads. They tweeted: "JAMES. SISTER. SIX ADS IN A 24 min video PLEASE. STOP. girl I know you gotta make that money but maybe 2-3 for 24 mins idk, I'm tired of ads being the new transition.

"@jamescharles you have so many sister subs that I feel you out of most don’t need that many ads #sistersad."

Well, James clapped back in record time, insisting he doesn't actually make that much from his ad revenue after YouTube take their cut and compared to TV programmes, the breaks are not that much.

"6 ads on a 30 minute YouTube video equals roughly 4 minutes of ads (which you can usually skip! And which YouTube takes a HUGE % of)," he responded. "But a 30 minute TV show has 8 minutes of non-skippable ads and no one questions it. Please stop complaining when YouTubers recognize their worth." Oop…


The conversation instantly sparked a wider debate about YouTube ads.

One commenter insisted that other famous YouTubers like Jenna Marbles only have one ad in their videos, while another argued a YouTube video couldn't be compared to the quality of a TV show.

YouTubers can generate a lot of cash from having ads in their videos. According to Nail Buzz, it's estimated that James earns around $14,000 per day ($5 million a year) from them. And according to YouTube calculator, James made an estimated $5,085 from his latest video alone.

Bottom line: Lets just say James isn't going hungry anytime soon.