Fans think they've worked out the name of Shane Dawson's new palette

5 March 2019, 10:47 | Updated: 6 March 2019, 09:36

shane dawson jeffree star conspiracy palette
Picture: Instagram: Jeffree Star

And it's a good name

Fans think they have found an ingenious way of discovering the name of Shane Dawson and Jeffree Star's new collaborative palette.

Shane and Jeffree recently finally confirmed that they are indeed jointly developing an eyeshadow palette, after months of hints and teases. The palette will be themed around Shane and presumably feature a colour scheme and shade names based on his videos and personal brand. But exact details of what the palette will be like have been kept tightly under wraps... until now (possibly).

Eagle-eyed fans went online and managed to locate the trademark filings (which are publicly available) for Jeffree's various makeup products. In the process they discovered an item which seemed an awful lot like it might be Shane's new palette.

It's name? 'Conspiracy'.

As you can see from the image below, Jeffree Star Cosmetics, Inc owns the rights to the trademark on his name. Further, the trademark website lists the trademark as 'LIVE' (meaning it has already been acquired) and lists the date as 'circa 2019' - which could refer to either the date the trademark was filed, or the date the product will be released (most likely - it will end up being both).

shane dawson conspiracy palette jeffree star
The trademark filing. Picture:

I think we can all agree that 'Conspiracy' would be a perfect, and certainly the most obvious, name for Shane's palette, given Shane's love of conspiracies. His new 'Conspiracy Series' has amassed millions upon millions of views and had viewers looking a pizza in a whole new light...

Shane isn't the only person releasing new makeup this year. Zoe Sugg recently announced a brand new, brunch-themed, makeup collaboration with ColourPop.

What do you make of this name 'Conspiracy'? Let us know in our Facebook comments or tweet @wetheunicorns.