A YouTuber tricked influencers into promoting gravel by saying it was from the moon

7 August 2019, 12:26 | Updated: 7 August 2019, 12:42

Josh Pieters
Josh Pieters. Picture: Instagram: @joshua_pieters // YouTube: Josh Pieters

By Staff

It turns out some influencers will promote almost anything...

A YouTuber has managed to trick influencers into promoting gravel on their social media feeds by telling them it was from the moon.

YouTuber Josh Pieters came up with an elaborate plan to test out his theory of whether some influencers would promote just about anything by putting some gravel in some fancy packaging and sending it to a bunch of influencers with a note saying it was from the National Space Centre.

He sent over forty parcels containing compliment slips, certificates of authenticity and a piece of the “moon rock” in a plastic container to a range of influencers, mostly from the cast of Made In Chelsea, including Louise Thompson, Sophie Habboo, Miles Nazaire, Emily Blackwell, Harry Baron, Tiffany Watson and Oli White.

After the influencers received their small part of the “moon”, some of them took to social media to post photos and videos of it. Louise Thompson (1.2 million followers) can be seen unboxing the moon parcel and exclaiming: “As if this is from the moon!”, while Oli White (2.2. million followers) declares: “This is the coolest thing I’ve ever been sent!”

Harry Baron (81k followers) says: "This is genuinely the most awesome gift ever. Thank you Space Centre, cheers guys", while Sophie Habboo (200k followers) adds: "This is probably one of the coolest things I've ever had. Wow."

Jack Maynard Instagram Story
Jack Maynard Instagram Story. Picture: Instagram: @jack_maynard

The prank was soon discovered though when YouTuber Jack Maynard posted a photo of the rock to Instagram and tagged in the National Space Centre, who soon replied saying that they didn’t send it.

“We don't believe this 'Moon Rock' has come from us at the National Space Centre,” the message reads. “This is not our official compliment slip and we are not sure who sent this to you."