Logan Paul's Net Worth: How Did The YouTuber Earn His Fortune?

15 May 2018, 15:43 | Updated: 15 May 2018, 16:57

Logan Paul
Logan Paul. Picture: Logan Paul

By Josh Lee

He's one of YouTube's highest earners, but how does Logan make the rest of his fortune?

Logan Paul's meteoric rise on YouTube has been more or less unprecedented. From hitting 10,000,000 subscribers faster than any other YouTuber in history, to the 427,000,000 monthly views he was receiving during the peak of his YouTube career, the older Paul brother's do-whatever-it-takes attitude to growth on YouTube has seen him become one of the most well-known faces on the platform - even if his presence on YouTube is extremely divisive. That success is reflected in his estimated net-worth of $15,000,000.

Now, barely 18 months after starting his YouTube channel, Logan Paul is worth millions of dollars. In 2017 alone he earned $12,500,000, making him the fourth highest-earning YouTuber of that year. But how, exactly, does Logan Paul earn his money, and how did his net worth grow to what it is today?

How does Logan Paul make his money?

YouTube income

According to Forbes, around a quarter of Logan Paul's income comes from YouTube ads. Up until January, Logan enjoyed top-tier AdSense revenues thanks to his place on Google's Preferred Ad Partnership, and it's reported that he earned a cool $3,250,000 in YouTube advertising in 2017. However, after backlash from the 'suicide forest' controversy, Logan was removed from the Preferred programme, meaning his earnings from AdSense in 2018 are likely to be a lot lower.

Facebook posts

It's reported that Logan makes around $150,000 per sponsored Facebook post

Sponsored Instagram posts

Logan is estimated to earn $80,000 per sponsored Instagram post

Brand partnerships

Logan has starred in a number of advertising campaigns for brands such as Dunkin' Donuts and Hanes, and has entered into brand partnerships with huge companies such as Pepsi. It's not known how much Logan earned from these ventures, but it's highly likely to be in the hundreds of thousands of dollars.

Maverick merch

Logan's merchandise brand Maverick reportedly brings in millions of dollars a month