Logan Paul VS KSI: Who Has The Most Social Media Clout?

28 February 2018, 11:54 | Updated: 28 February 2018, 11:58

KSI vs Logan Paul
KSI vs Logan Paul. Picture: Other

By Josh Lee

Let's settle this once and for all.

After weeks of dissing, trash-talking, and general dick waving (in the proverbial sense), Logan Paul has finally accepted KSI's boxing match challenge. While we can't predict how they might fare in the ring (we're not sporty people, sorry), we do know a little bit about social media clout. So we thought we'd take the fight out of the ring and into the stats, with a little clout-off.

We've looked at seven key clout areas to determine who is the real heavyweight champion when it comes to social platforms. Will KSI or Logan win? Let's find out.

Round 1: YouTube subscriber count

Logan Paul: 16,835,421

KSI: 18,293,235

Round 1 result: KSI - 1 // Logan Paul - 0

Round 2: Total video views

Logan Paul: 3,330,716,583

KSI: 4,026,859,903

Round 2 result: KSI - 2 // Logan Paul - 0

Round 3: Views on most recent video

Logan Paul: 5,900,000

KSI: 4,300,000

Round 3 result: KSI - 2 // Logan Paul - 1

Round 4: YouTube subscriber growth

Logan Paul: 475,570 new subscribers in the last 30 days

KSI: 738,995 new subscribers in the last 30 days

Round 4 result: KSI - 3 // Logan Paul - 1

Round 5: Twitter followers

Logan Paul: 4,360,000

KSI: 4,150,000

Round 5 result: KSI - 3 // Logan Paul - 2

Round 6: Substantial projects outside of vlogging

KSI: Two chart-topping EPs, leading role in a film, a successful boxing match and two books

Logan Paul: numerous guest appearances in TV programmes (no leading roles outside of YouTube). Three singles as a lead artist, only one of which charted in his home country.

Round 6 result: KSI - 4 // Logan Paul - 2

Round 7: Awards won

KSI: One NME Award for "British Vlogger of the Year"

Logan Paul: Two Teen Choice Awards for "Male Web Star" and "Comedy Web Star"

Round 7 result: KSI - 4 // Logan Paul - 3