Nathan Zed’s New Merch Comes With Its Own Musical Score
4 December 2017, 14:47
for when standard product launches simply aren't... good enough
Nathan Zed is launching a musical accompaniment to his clothing line 'Good Enough'. Entitled 'A Soundtrack Story', Nathan is putting together four playlists which tell a modern love story. This story, and the playlists that accompany it encapsulate the personal philosophy behind 'Good Enough'.
[ GOOD ENOUGH ]— nathan zed ❄️ (@NathanZed) December 4, 2017
A 4 Part Story told entirely through music playlists.
starts tomorrow. pic.twitter.com/EY0JmOgaD6
What is the story?
Nathan released a picture of a young man with his eyes covered. In an accompanying picture, he explains that:
"This is Caleb, he just met someone. The following are the four stages of his new relationship as well as his mental health. His story will be told through music sequencing in 4 different music playlists available for listening on both Apple Music and Spotify."
He goes on to say:
"Music is so cool in the way that songs can mean different things to us in different periods of our lives, and I always wanted to play with that idea. The hoodies will be dropped after the finale of the story."
There's a lot to unpack here, but one thing is for sure: it's a damn good time to be a Nathan Zed fan.
a soundtrack is usually the musical accompaniment to a movie,— nathan zed ❄️ (@NathanZed) December 4, 2017
I’m creating the musical accompaniment to my clothing.
all these songs are close to my heart.
im excited to see how people are gonna interpret this story depending on where they are in their lives/their own memories