Nikita Dragun is being accused of bribing fans to win an eyebrow competition
21 June 2019, 17:18 | Updated: 21 June 2019, 17:20
Nikita was apparently running a giveaway in return for likes for a contestant she was mentoring in the competition.
Another day, another YouTube beauty drama and this time it’s all about eyebrows. Nikita Dragun is being criticised for allegedly trying to bribe fans in order to win a competition.
It all started when she announced she would be mentoring a contestant in Benefit Cosmetics’ annual Brow Search competition which is, as I’m sure you can guess from the name, all about who has the best eyebrows.
After the contestants are picked to take part, they’re assigned a mentor who is a successful person in the beauty community, which this year included Nikita, Patrick Starrr, Desi Perkins, and Ale La Chula, and then compete to see who has the best brows of them all. The winner of the contest receives a contract with Benefit Cosmetics as well as a $50,000 cash prize.
Each contestant created their best eyebrow look and was assigned a number, and a winner was picked in a pretty easy way - whichever contestant’s number was commented the most on Instagram won the prize. Nikita was working with contestant number 2, Kameron Lester, a YouTuber from LA - who ended up winning.
View this post on Instagram
They keep tellin me work it, I ain't got no choice 💓🥰🤴🏾💅🏾🔥 ———————————————— Thank you to everyone that supported me and had positive messages. Also THANK YOU @benefitcosmetics and the team for making me feel so embraced. I am truly grateful for the people I met on the benefit brow search. I know it’s only going to get bigger from here! 💕🥰❤️ (First Boy!!!🙌🏾🙌🏾🙌🏾🙌🏾🤴🏾🤴🏾🤴🏾) 📸: @gabriellemob Makeup By: @luisalejandrobeauty ———————————————— #benefitbrowsearch #teamdragun #pride
But Nikita has come under fire for allegedly bribing her fans with free products in order to get them to vote for Kameron.
According to an Instagram Story posted by Nikita, which has since been deleted, she was urging fans to comment ‘2’ on the Benefit Cosmetics post in return to being entered into a prize draw.
This is literally cheating..... why is Nikita grown ass doing a giveaway for folks who vote number 2 in the benefit brow search...... pic.twitter.com/KGmQL4olKO— HOOD VOGUE (@itskeyon) June 19, 2019
Some fans were predictably annoyed about the situation…
and he won. good for him but uhhh they def cheated idc.— daughter of lilith (@YRISUX) June 19, 2019
She's probably getting money alongside the person. That's definitely bribery and shouldn't be allowed. Didn't JC do that last year over an influencer or whatever award show? Kmt— Naa 🇬🇭🇨🇦 (@Harrietlomo) June 20, 2019
the whole brow search is a scam. they literally pick ppl with mediocre brows, overlooking ppl with actual talent so they can boost moral and sales. if that’s what a business should do but i would’ve liked to see more ppl with more unique brow talents than them...— 𝙨𝙚𝙣𝙨𝙞𝙩𝙞𝙫𝙚 𝙩𝙝𝙪𝙜 (@planet_eros) June 19, 2019
I hope the person gets disqualified this isn’t fair for anyone— ick🌿 (@haylistenitme) June 19, 2019
Why is she so damn desperate?— 𝔻𝕦𝕞𝕡𝕤𝕥𝕖𝕣 𝔹𝕒𝕓𝕪 ™️ (@makeupbyjoxlyn) June 19, 2019
In a statement to Buzzfeed however, Benefit Cosmetics however denied the claims, saying: “Nikita’s Instagram story went up 10 minutes after voting had closed and we had internally confirmed Kameron as the winner. He won fair and square!”