Zoe Sugg just launched a new makeup collaboration with ColourPop

20 February 2019, 17:27

zoella zoe sugg colourpop makeup
Picture: Instagram
Benedict Townsend

By Benedict Townsend

We love this theme

Zoe Sugg has announced an exciting new collaboration with ColourPop Cosmetics. The 'brunch inspired' collection was revealed on Instagram on both Zoe's personal account and her 'Zoella' brand account, and it seems that the cosmetics will be reaching us "in just one week".

Zoe posted about the collaboration on Instagram, saying:

"I can finally share the exciting news that I’ve collaborated with @colourpopcosmetics on a makeup collection! As most of you know, I’ve loved and used Colourpop for years (their eyeshadows and liquid lipsticks in particular are a staple for me) so I was delighted that they wanted to work with me on a collection!"

Zoe explained the theme behind the collection, saying:

"The theme and design is brunch with your besties (my fave meal time 🥞) and with its 70’s design elements & perfect colours & formulations, I am OBSESSED with it all (have been sneakily using it for months, every eyeshadow look I’ve worn has been from the Brunch Date palette)."

When will it be available?

Zoe says:

"Its available to buy online on their website from 10am (LA time) & 6pm (UK time) on February 27th! I have a vlog going up soon with LOTS more detail & the launch event is tomorrow so there will be plenty of content & fancy swatches coming your way".

Zoe isn't the only YouTuber to excite fans with new makeup news. Shane Dawson and Jeffree Star have been teasing a brand new palette collaboration for a while now, which many fans are awaiting with bated breath.

This has been a fun month for Zoe so far, aside from this exciting announcement, she also went on a fun beach double date with her boyfriend Alfie Deyes, her brother Joe Sugg and his new girlfriend, Strictly star Dianne Buswell.